Die Details sind nicht die Details. Sie bilden das Design.
Balance - Cutting Edge Ballet
This is a student project based on the fictive assignment to create a new corporate identity for a German dance ensemble. The task was defined by creating a logo, business stationary, a brochure, commercial and outdoor advertising. The dance ensemble is located in Berlin and performes classic ballet.
The idea behind the design concept was to transfer the perfection of the classic ballet performance into a modern look but also keep the classic attributes. The claim "cutting edge ballet" highlights the sophistication of the performance and cuts right to the chase of the matter.
The translation from claim to a picture language and stationary approach was either made by a cut right through the pictures and paper or foldet edges. The whole design is black and white with golden highlights to ensure a classic presentation.